There was a point in time that Mountain Biking by 198 was going to be a source for intense, in-depth trail reviews. After a short amount of time, I realized that a blog would better suit my needs because as a beginning website in those days…getting user submitted quality content without traffic was a difficult task to achieve. We still provide some trail reviews as I find it interesting to see pictures, videos and reviews from trails all over the world.
From that point forward, I knew there were only several companies in the industry that could pull off something like that on a large scope with success. At the top of that list was Bike Magazine. Well…they answered the calling and launched btrails.com. With a print subscriber base that is largely focused on the stoke of the ride and a large web following…Bike Magazine has the means to really make an idea like this explode. Check out the press release below and btrails.com when you get a chance.
Press Release from Bike Mag
San Juan Capistrano (February 26, 2009) – The anticipated launch of Bike Magazine’s btrails.com was a huge success with upwards of 25,000 unique impressions logged in the first 24 hours as users rallied to test out the new features.
Btrails.com is an online trail database fully equipped with photos, GPS maps, videos and hundreds of the country’s greatest trails including all of IMBA’s Epic trails. It also offers a user-generated community feature that allows readers to submit descriptions, photos and video of their own local trails.
Since the launch, average core impressions to bikemag.com have nearly doubled as enthusiasm for the new web site spreads. Publisher, Derek Dejonge, is confident that the momentum will continue with the daily addition of new trails from Bike’s extensive network of editors, freelancers and readers. “The early support from Race Face, V.I.O. and Crank Brothers has played a significant role in enabling Bike to take a concept like btrails.com and make it a success. The traffic btrails.com has seen since the launch is more than we had anticipated and validation that we are providing something our readers have been yearning for.”