Local Support: Look For Killer Deals That Benefit MTB Advocacy Groups
Every country has advocacy groups that fund trail building, raise awareness and provide support for local mountain bikers. In our section of the US, we have SORBA (Southern Off-Road Biking Association) which is a chapter of IMBA (International Mountain Biking Association). By becoming a member, you are supporting your local mountain biking groups by increasing membership numbers that help with fundraising and making your small donation that goes towards fees associated with building and maintaining trails.
What you might not know…is that it doesn’t have to stop there. Large companies like to partner with advocacy groups like SORBA and IMBA to provide some killer deals to their members while also supporting the groups at the same time. Recently, Bike198 took advantage of one of those deals.
Subaru VIP Partner Program With SORBA
Subaru has been known throughout the industry for providing support to adventure sports fanatics all over the world. Their cars are actually built with us in mind as they provide fun to drive AWD platforms that include factory racking options and direct mount roof rack mounts. In just about every adventure area of the US, you can find Subaru vehicles around every corner.
In our area, Subaru partnered up with SORBA to provide discounts to members on new cars. With the only prerequisite being a membership length of 6 months or more, SORBA members can get invoice minus 2% and Subaru will also donate $200 to SORBA towards the land access fund.
As you can probably imagine, the full time bike hauler for Bike198 is now a shiny, silver Subaru!
As Your Local Group About Deals In Your Area
This kind of partnership is pretty normal in the mountain biking industry. Check with your local chapters and groups to see if there are any deals you can take advantage of while also supporting local mountain biking.
If there are not any current deals running right now, get with your local boards to brainstorm potential partnerships. You will be surprised how many industry and non-industry companies are willing to partner up with nonprofits to promote their brand, increase business and do all of this through programs that benefit the community.
What do you think?