Before you watch the video…if you want to check out the hoodie I am wearing…check it out at this link! —> https://bit.ly/3vcHjSq It is from Ornot Bike which is a small company out of CA. They literally only have 7 employees and this hoodie is fantastic for wearing around town and riding.
- Trek Bikes on Discount – https://bit.ly/3IBiz9r
- Push Industries Shocks – https://jenson.sjv.io/Vm9zQj
Trek Bike’s President wrote a letter to his team last week outlining the current state of the company and the adjustments the company needs to make to not just get on track…but stop the bleeding.
While the theme behind these changes is “right sizing”, if you read between the lines, you can see what is really going on. That is what we are addressing in today’s video.
Comment in the video comments or the comments on Substack to let us know what you are seeing out there!
I founded Bike198 back in 2008 and started riding bikes seriously in 1994. A lot has changed since that time and one of the greatest releases is still getting out on the bike and shredding trail or tearing up the road.
From the Bike198 shopIs My Bike Ok?$26Shop