Before you watch the video…if you want to check out the hoodie I am wearing…check it out at this link! —> It is from Ornot Bike which is a small company out of CA. They literally only have 7 employees and this hoodie is fantastic for wearing around town and riding. 

Trek Bike’s President wrote a letter to his team last week outlining the current state of the company and the adjustments the company needs to make to not just get on track…but stop the bleeding.

While the theme behind these changes is “right sizing”, if you read between the lines, you can see what is really going on. That is what we are addressing in today’s video. 

Comment in the video comments or the comments on Substack to let us know what you are seeing out there!

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