Brandon Semenuk is approaching G.O.A.T. status in my opinion. I don’t know if there is another rider that rides as smooth as he does and makes it look so effortless. His winning ride at Rampage was just proof of that. This latest video put out by SRAM is just insane.
There’s a special greatness in simplicity. And greatness is sometimes best measured in what you don’t see. When there’s something left for your imagination. When you can’t taste every ingredient. When you don’t see the hours of thought, and practice, and trial, and error. When you can do more, but less is more powerful. When you express yourself purely, simply. There’s greatness in simplicity, but it isn’t simple.
I founded Bike198 back in 2008 and started riding bikes seriously in 1994. A lot has changed since that time and one of the greatest releases is still getting out on the bike and shredding trail or tearing up the road.
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