New Santa Cruz Bullit E-Bike and a GREAT Marketing Video

This week, Santa Cruz mountain bikes released the new Bullit. It comes in the form of an e-bike this time around.

Key Features:

  • Available in: Carbon CC
  • Wheel size: MX (Mullet 29/27.5)
  • Front travel: 170mm
  • Rear travel: 170mm
  • Drive Unit: Shimano DU-EP800
  • Battery capacity: 630wh
  • Priced from $7499 (MSRP)

Part of the marketing around this bike is the fact that the new Shimano EP800 motors are quieter and can use higher capacity batteries. To poke some fun at the new motors, Santa Cruz enlisted the vocal talents of Loris Vergier to provide some motor/trail noises as the backdrop for the marketing video. It is hilarious. I love how bike companies are continuing to come up with inventive ways to do bike releases.

What do you do when the next generation of ebike motors gets even quieter? Why, you fill in the blanks of course! World Cup racer and bike ventriloquist Loris Vergier takes us on an audio interpretation of what a hot lap on the Bullit should really sound like The latest Shimano EP8 motor, a 630wh battery, a mixed-wheel setup, 170mm-travel, a 38mm fork and DoubleDown tires reflect the smashability of this platform. This is a bike for riders who seek V10 level terrain that’s out of range of any chairlift or shuttle road.

Santa Cruz Bullit E-Bike

Overall the bike looks pretty killer. While some of the old school riders might be upset that this is an e-bike and not a single pivot…the mullet wheel setup in combination with a balanced 170mm travel trail bike should absolutely rip and should be pretty playful on the trail for its size.

Santa Cruz Bullit E-Bike

Where the Heckler’s priority is agility and playful handling, the Bullit takes a more no limits approach. 170mm travel, a 38mm fork and DoubleDown tires reflect the smashability of this platform. This is a bike for riders who seek V10 level terrain that’s out of range of any chairlift or shuttle road.

It was actually the Santa Cruz Syndicate team’s success on their mixed wheel DH race bikes that made us consider the same format for the Bullit. We learned from them that mixed wheels provide the confidence at speed of a 29er with the more spritely handling characteristics and maneuverability of a 27.5-inch rear wheel. And for an e-bike, it also means we can dictate exactly how long (or short) we want to make the chainstays to balance climbing traction and handling. The added butt clearance on super steep stuff is just another bonus.

Santacruzbycyles.com
Santa Cruz Bullit E-Bike

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