I have really gotten away from posting press releases on Mountain Biking by 198 because you can get that king of information anywhere, but this latest bit of news from Specialized really caught my attention…so I am passing it along now!
Specialized wants to give a crew of riders free mountain bike trips and a 2010 Specialized Stumpjumper FSR mountain bike to ride for a year. The idea is that the more you talk about the bike on Facebook, Twitter and other social media outlets…the cheaper the bike gets at the end of its term! You also get some killer Specialized swag like helmets, shoes, gloves, etc.
Who doesn’t want to ride a kick ass bike for free all year long and get to take mountain biking trips on the Specialized credit card? Sounds like a good deal to me! Details on how to get considered for this deal are copy and pasted below so you don’t have to go searching the world WIDE web for the details.
Specialized Trail Crew
We’re looking for a few good riders. More specifically, we’re looking for a few avid mountain bikers. People who ride a lot, can tell a good story and lead group rides. Riders who respect and are respected by their riding buddies.
These riders are going to be part of something both amazingly fun and bigger than themselves. They will become charter members of the Stumpjumper Trail Crew, and they will get to ride the all-new 2010 Stumpjumper FSR.
The Stumpjumper Trail Crew will go something like this: We will select a handful of people who are great advocates for trail riding and comfortable with websites like Facebook and Twitter. Maybe these people race, but they probably don’t call themselves “racers”. Maybe they build trails. Maybe they don’t ride every day, but they definitely ride every chance they get, and they love to share their enthusiasm for riding.
Each of these riders will get a 2010 S-Works Stumpjumper FSR to ride for a year or so, plus the cool swag to go with it: helmet, shoes, gloves, optics, etc. Specialized will provide a place online for the riders to share their epic (no, Stumpjumper) tales of sweet singletrack, post photos and videos, and brag about what a great time they’re having.
A few times a year, we’ll get the Crew together at some incredibly sweet riding location for, well, incredibly sweet rides … on our dime.
Sounds pretty sweet, huh? But you know nothing comes for free. So what’s the price? That depends. Maybe free. We’ll set a sweet bro-deal price for the bike, and these riders won’t have to pay for it until almost a year later (or they could just give it back, but we’ve ridden this bike, so we’re thinking that’s unlikely). Plus, over the year, each of these riders will share their stories online and in person, and the more they share, the cheaper their bike will get. If they share a lot, they’ll end up getting the whole thing for free. It’s one of those “everybody wins” situations.
So get on it. Show us you’re the right guy to be on the Crew. The directions: Get on Twitter, and send an @reply to us at @iamspecialized with a link to a blog post you’ve written or a video you’ve recorded that tells us why you’re the right guy for the job. We’ll look through them all and start making selections in a few weeks. We’re stoked.